Patrick filed his form of guidance in that latest PR about the beer. Especially since it has come to dissecting the anatomy of a gnat for some.
J. Patrick Kenny, the Company’s CEO, stated, "We interviewed a number of breweries and tasted a number of products, and like all of our beverages, we think we will be introducing a product that tastes great, is very drinkable and one that millions of Kid Rock fans in America will try and adopt. Based on distributor interest, Drinks Americas and Kid Rock’s American Bad Ass Beer Company are together going to sell a lot of beer."
Distributor interest = pre sales; already ordered awaiting delivery
Try = a minimum of one beer
Millions of fans = a minimum of 2 million fans to achieve the plural form of million. That would equate to a minimum of 83,333 cases of beer that will be "tried" by Kid Rock fans. At $12 a case, that is $1 million in sales "just for trying" or sampling the beer just by Kid Rock fans.
Kid Rock fans "trying" a beer? Kid Rock fans drink beer and alot of it. For them, "trying a beer" is a six pack. That is a half million cases. That is $6 million in pre sales just for Kid Rock fans "to try" the beer.
This of course, is only guidance for Kid Rock's fans. But until we see it in a filing, we have to believe that not one single other individual in the world "will try" Kid Rock beer unless they denounce themselves as a fan in advance. Otherwise, they don't count and it should be considered they will never purchase the product.
:)
My due diligence and resulting opinions come from 25+ years in the world of trading and investing. Anything I post therefore should be construed as representative of that hard work and effort. Any contrarian viewpoints to my analysis and resulting convict
AI
