I can think of a reason [IDX899] may increase Epzicom sales.
No doubt IDX899 could reinvigorate Epzicom sales to some degree; however, I can’t see an all-in-one pill consisting of Epzicom + IDX899 being a serious competitor to Atripla or Quadro. If GSK wants to reestablish a leadership position in HIV, a cocktail based on Epzicom is surely not the answer.
Thus, I see two possibilities regarding GSK’s rationale for licensing IDX899:
1. GSK’s has conceded the top spot in HIV to GILD and merely wants to arrest the precipitous decline in Epzicom sales for a few more years; or
2. GSK wants to combine IDX899 with newer and better HIV drugs in GSK’s pipeline that have heretofore received no attention from the investment community.
Inasmuch as #1 makes little economic sense to me, I lean toward #2.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”