Biotech Values

[genisi]

What David Pyott said was:

"clearly in all coupon activity, there’s never 100% redemption. So, when you’re trying to think what that means in terms of revenue deduction, there are industry norms of how many coupons actually get used. ...you’re not going to see all procedures with a $50 reduction. Think about the stuff we all get through the mailbox at home..."

Also note that for Botox, one can receive the $50 rebate if a follow up treatment is scheduled for May or June and there's paperwork to be filled. So he meant he would not expect many to mail in the rebates therefor, what AGN gets is not going to change a lot. But I don't think that docs could care less about the coupons, or else why have many of them offered discounts even before the coupons and have their clinics do the paperwork for patients in order to get the rebate?