Iggs, That's interesting, a video created by Cortex's PR firm, to go with the article that came out earlier this week. This is a change in approach for Cortex, but the video is well made and informative, so I don't see anything wrong with a little extra PR. That's what we were all clamoring for a while back, higher visibility.
News-wise, we're in a lull, so this could create some public awareness that Cortex is more than 'that cognition company that ran into trouble' (CX-516, CX-717 artifact, etc).