The company isn't listening because there really isn't much of a company. I can start my own "Bebida" company by sending an order to PWLC for some custom labelled water, take the water to my local Van's skatepark and sweet talk some little kid into posting about it on his blog. Then I'd start a bogus online contest where nobody can participate in and shoot out some PR's and dump a few billion shares.
The more I think about it, the more it sounds tempting. Being a pinkie P&D CEO may be quite a fruitful career.