Drinks Americas Holdings, Ltd. (DKAM)

[sneaky_peaky]

* Selling and marketing costs were reduced by 60% and are beginning to reach "normalized" per case selling and marketing spending. Selling and marketing expenses aggregated $0.4 million for the second quarter fiscal 2009 compared to $1.0 million second quarter fiscal 2008, a decrease of 60 percent. Marketing spend will continue to decrease as our Icon partners deliver the majority of our marketing support for introductions of new products.