Shouldn't they know about all the liens against the company?
Shouldn't they know WEHI doesn't pay prize money owed, even while trying to get cash for massively dilutive discounted shares to stay afloat a little longer?
IMO, a network simply can't associate with a co. that doesn't pay prize money owed for events and actually tries to avoid payment? The guilt by association would be huge.
If a big game show or reality show did this, the Federal Trade Commission and possibly government oversight committee would be all over them, IMO.