ok i just watched the media, the guy is producing the stuff on a small scale already, if the price of oil ever goes back up, this will do fantastic. also i can see it being used in countries where crude is usually expensive.
basically they need to expand as quick as they can while they have the technological adavantage, looks like the algae does all the work so overhead should be low i think.
doesnt sound like anyone else is interested apart from us 2!