In that context it is convenient. As I recall we got maybe a half dozen cream puff PR's first half of the year or so. Were those goofy beer PR's enough to keep volume churning? I don't know. But, the play was a little trickier. Not only did they have to keep suckers buying, but they had to keep the downward pressure for max conversions right? Not unlike Vegas football lines trying to even out the betting. Too bad we are Detroit so far.......vs. the Titans