I don't understand the mentioning in the PR about the icons coming over and tasting the product. What is the point of even mentioning that? What's it got to do with moving forward? Do they need the icons' permission or approval? And, correct me if I am wrong but I remember Kenny saying in a previous CC that Dre has already tasted this company's cognac. It just seems odd to me that this step in the process still needs to be done and odder still that they would put this type of info in the PR. Yes, I know the key words here relate to the plurality of the word "icon" but what I read into this is more delays. And how does getting the product here in December actually increase sales anytime soon? Do you know how much competition there is for shelf space for this stuff? Yes, it may help to start priming the pump and getting the product into distribution channels, but nothing is going to happen from a revenue-creation standpoint until the channels are really stocked, icons are announced and marketing begins. Meanwhile, we miss this holiday season. Super Bowl isn't that far away, I sure hope the process has increased visibility by then. Hey, I'm pro-DKAM, just expressing some questions and some frustrations. I would love to see an announcement in December regarding the first successful order fulfillment and shipment of the pending Israeli order!
Lee
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