Well I think Green would be a good color, like Gatorade and Mountain Dew, it's "Atomic"
The drink in your picture would be called a girl drink by people I hang out with in college...
If they're trying to market this to the "Urban Market" I can just imagine the attention a thug looking guy would get holding that in his hand.
Not a big deal by any means, just sayin' I've never tried it, but if it's a good energy drink the outside senses like sight will take the back seat to taste.
IMO
*edit* While I'm on this rant, I just noticed the Dogg is wearing a scarf...and some Paris Hilton-sized sunglasses. I'm having trouble determining if the Dogg is the alpha male of some gang or the new host of Queer Eye for Straight Guy.
If I were in charge..I would lose the scarf and maybe replace it with a gold chain or something, and put on a hat. And the gold chain could have the Atomic logo (the o) as it's charm. I'm gonna buy one of those if this stock shoots up! Bling Bling!!