It is a very complex question. I just stumbled on this post.
Suppose you have a IRP getting compensated, oh, lets say, $5000 to post about WXYZ.
Now, on WXYZ there is also a guy that bought $20,000 worth of stock.
The guy that bought the large position has a larger financial interest in posting away than the IRP in this case.
What if the IRP and the investor are the same person and the company offered him $5K to continue posting away since the guy calls the company 3-4 times a day.
I agree about the disclosure; it should be mentioned. But how do you decide who to charge extra to?
In the above situation, I'd probably take the $5K, since I was posting it anyway. But no CEO in his right mind would ever offer it since my first question to a CEO is usually "How do you plan to screw over investors?" <click>
They usually hang up at that point. I could never figure out why.....