Great morn Dew, and I agree that GSK's ad's smack of boardroom meetings based on desperation, fear and greed imho....Atripla and Truvada are gaining market share and the old guard drug platforms are losing their clout and that has GSK "a bit peeved, and perturbed" over the loss of market share and the huge profits from HIV market. Thanx for the article, and the subtle mudslinging campaigns should be reserved for politicians and lawyers imho....have an awesome day.