"For the three months ended June 30, 2008, we had cost of net revenues of $934,137 as compared with cost of net revenues of $576,423 for the three months ended June 30, 2007, an increase of $357,714, or 62.06%. The increase was primarily to support the increase in sales volume the three months ended June 30, 2008 as compared to same period in 2007."
with:
"For the three months ended June 30, 2008, we had net revenues of $1,729,073 as compared to net revenues of $923,309 for the three months ended June 30, 2007, an increase of $805,764, or 87.27%. The increase is primarily a result of an approximate $525,000 increase in high pressure tankfill sales and an approximate $280,000 increase in low pressure hookah system sales."
equals:
a lower percentage increase in costs vs revenue? I would consider that a positive? It's when the costs of revenue increase at a higher percentage than the revenue itself that becomes a negative.
As to the other cost figures, SG&A, Interest, R&D, etc., I pull up preceding Q-filings, scroll to the "CONSOLIDATED STATEMENTS OF OPERATIONS" pages and compare.