Zeev's Turnips Patch-No Politics (ZEEV)

[marketmaven]

Holly, Street.com likes CHS as a "Boomer Buy"
Must-Have Stocks for Boomers
By Gregg Greenberg TheStreet.com Staff Reporter

Portfolio managers are talking about the baby boomer generation -- a lot. It's reached the point that virtually every analyst has a "demographic play" based on that soon-to-be retiring army of 76 million Americans born between 1946 and 1964. With so many ideas floating around about the best way to make money off the baby boomers -- we're talking stocks not inheritance here -- it's tough to narrow the selection down to just a few core holdings.

In order to make things easier, TheStreet.com polled a number of portfolio managers about their top picks. We also asked for a name or two that might not be on everybody's radar. So here they are, the stocks investors should hope to buy before they -- the baby boomers -- get old. So where do the analysts think that boomer money is headed?

One boomer consumer name off the beaten path -- and far from any open road -- was retailer Chico's FAS (CHS:NYSE - commentary - research). According to Scott, "Chico's provides fashionable clothes with a comfortable fit for the aging female baby boomer that might have let her waistline expand a bit. And they have a great loyalty program called the Passport program which keeps consumers coming back."