Mr. SSC you should think about reading Investing for Dummies because any competent individual would be able to see how H3 can make entirely much more revenue than Buffalo Wild Wings. H3 has a first mover advantage in the restaurant/online video gaming industry; more specifically, h3 is creating a market for a demographics way beyond the scope of any other generation: "Generation X". If H3 devises a strategic plan that allows them to franchise at least 100 HHSS' world wide in the next 24 MONTHS, then you would be a FOOL not to think that each HHSS would generate at least $1.5 mill each year, equating to $150,000,000 gross sales EASILY!! I have yet to consider the probability of H3gameline.com becoming one of the largest video gaming sites in the WORLD with Microsoft! Also consider, the fact that Jordan has already established market share in the video gaming industry Mr. SSC. Also, an innovative teenage and young adult clothing line could potentially place H3 among the successful Multi National Enterprises. IMO, H3's regression analysis has more variables that are significant to EARNINGS than BUFFALO WILD WINGS Mr. SSC!!