Ok... You really think their going to get that much shelf space when they start off? Their only going to be able to get shelf space for a select few items. Their not going to sell their entire line at walmart, not at first anyway.
And like someone mentioned earlier, this is start up company; and facilities are always expandable especially if a company and the products they are selling are profitable.
Think about it, would you have Jared dilute the crap out this stock even more to fund a bigger facility, when none of us are certain how well sales are going to be? Wouldn't it make sense to start off small and expand as needed; instead of buying a large facility and having to liquidate it when sales aren't as great as they're expected?