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PINR News Pine Ridge Holdings/ServeNation Sales Strategy Lau...
Wednesday, July 2, 2008 9:02 AM

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News for 'PINR' - (Pine Ridge Holdings/ServeNation Sales Strategy Launched)


FORT WAYNE, IN, Jul 02, 2008 (MARKET WIRE via COMTEX) -- Pine Ridge Holdings,
Inc. (PINKSHEETS: PINR) CEO Kevin May announced that today ServeNation started
the sales and marketing campaign designed by its new V.P. of Sales, Andrew
Maley. Maley was hired to develop a rapid sales strategy for the spin-off
strategy recently announced by the company. Reviewing all of the corporate
goals, Maley worked through the weekend to develop the most effective and
efficient strategy.

"Today we launch a simple but I believe highly effective sales strategy," Maley
explained. "Kevin wanted a strategy to quickly show the value of ServeNation so
it could be brought to market as soon as possible. 500 on-line gift card stores
by November 1 is the goal that he has given to achieve all of the sales goals
needed to create a significant valuation. Therefore, I have developed a plan to
hit 1,000 stores by November 1. To reach this goal, ServeNation has acquired
phone and email records of 1.7 million U.S. non-profits. We will turn this into
a numbers game, contacting 2,500 non-profits every week."

Maley continued, "Kevin has asked for an aggressive strategy comprised of three
parts: 1) the hiring of 15 independent contractors to penetrate high opportunity
areas of the country. This week I hired #10 -- a new contractor for the
Indianapolis region. 2) to manage growing incoming requests and add new
ServeNation stores by November 1 to take advantage of the $26 billion holiday
gift card market. This is the critical part of my strategy (as described above).
It is estimated that 500 active gift card stores will generate more than 100
orders per day. 3) aid in the education of consumers using the store. On-line
tools are being developed and will be added as they are completed."

Maley concluded, "I am also thankful to Kevin for the use of Pine Ridge
employees, which has already started. They will prove invaluable as we market to
such a large number of non-profits. I will share additional parts of our plan in
the weeks ahead. As I shared before, this really is a numbers game. Whether it
is 1,000 stores, 3,000 customers with recurring orders or 500 businesses helping
non-profits, there are a lot of ways to hit Kevin's goals -- and I plan to use
every strategy possible."

Shareholders are encouraged to visit http://www.pineridgeholdings.com. As
information becomes available, it will be posted on the PINR website.

This press release contains certain "forward-looking" statements, as defined in
the United States Private Securities Litigation Reform Act of 1995 that involve
a number of risks and uncertainties. Statements, which are not historical facts,
are forward-looking statements. The Company, through its management, makes
forward-looking public statements concerning its expected future operations,
performance and other developments. Such forward-looking statements are
necessary estimates reflecting the Company's best judgment based upon current
information and involve a number of risks and uncertainties, and there can be no
factors that could cause actual results to differ materially from those
estimated by the Company. They include, but are not limited to, the Company's
ability to develop operations, the Company's ability to consummate and complete
the acquisition, the Company's access to future capital, the successful
integration of acquired companies, government regulation, managing and
maintaining growth, the effect of adverse publicity, litigation, competition,
sales and other factors that may be identified from time to time in the
Company's public announcements.





CONTACT:

Pine Ridge Holdings, Inc.

Kevin May

260-637-9090





SOURCE: Pine Ridge Holdings, Inc.





Copyright 2008 Market Wire, All rights reserved.

-0-




SUBJECT CODE: Retail:E-Commerce

Professional Services:Other Professional Services

Source: Comtex Wall Street News
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