Here is a great article for you. Notice the outperform for etrade compared to the underperform. You get there by holding your curser over the ETFC symbol toward the bottom of the article. <a href="http://www.fool.com/investing/small-cap/2008/06/11/why-you-shouldnt-double-up.aspx" target="_blank">http://www.fool.com/investing/small-cap/2008/06/11/why-you-shouldnt-double-up.aspx</a> and read this one if your interested. Etrade could simplify its process and make a web based application for the i-phone. I have a feeling it is already in the works. <a href="http://www.fool.com/investing/general/2008/06/10/buy-it-now-iphone-lovers.aspx" target="_blank">http://www.fool.com/investing/general/2008/06/10/buy-it-now-iphone-lovers.aspx</a>