Just because he doesn't know how to run a company doesn't mean it's a scam. He was the marketing guy at Hansens before Monster blew Hansens up, he wasn't the CEO, and that was at a time when the only other major energy drink was Red Bull. He's been out of this game for a while now, he's not a big baller in the drink game, yes he has connections, but not like if he was the CEO of a major. Being the CEO and being the marketing guy are two very different jobs, unfortunately he may be good at one but not the other, and unfortunately he's getting funds from the market instead of from a bank or private investors. This is a start up, plain and simple, so they have to do what they have to do to get it up and running. If they have to take it to a billion shares and then r/s and start over with a clean slate, then that's what they have to do. If you want a company that already is established that's what NASDAQ and the NYSE is for.IMO
Wasn't life nice when the hardest thing you had to do was chase an icecream truck :)