Anyone wondering if and when Labwire is going to get the word out to buyers, have you read?
(My goodness I love this 10-12g. HEAVEN in a pink.)
Marketing and Sales
Labwire intends to promote itself to large and mid-sized corporations, which conduct their own internal drug screening programs or currently utilize a TPA. To this end, Labwire has developed strategic relationships with a variety of industry organizations, such as the Substance Abuse Program Administrators Association (SAPAA), the premier
substance abuse prevention industry organization comprised of TPA’s, in-house administrators, MRP’s, SAP’s, collection sites and government agencies. Labwire is aggressively marketing its services through these organizations, and has developed discount and group pricing plans to increase sales. Labwire has also established relationships with leading laboratories, including LabCorp, Quest Diagnostics, and LabOne, as well as with more than 8,000 collection sites nationally, and with a network of accredited MRO’s. Labwire plans to attend national trade shows for the industries that require drug and alcohol testing and take advantage of these relationships to meet and make presentations to the businesses attending the trade shows.
Also, Labwire will conduct direct sales on a highly targeted basis utilizing senior experienced representatives and outside industry specific consultants to develop both key vertical customers and channels.
In addition to strategic relationships and direct sales approaches, Labwire will conduct its own advertising, public relations and media campaign that will include print, broadcast, Internet, trade journals, direct mail and all other applicable news media. Further, we intend to accomplish our public relations campaign through a variety of means including, but not limited to, the distribution of press releases and the arranging of press interviews.
Market Data 
Markets 
AI
