Growers Direct Coffee Co. Inc. (fka GWDCQ)

[Gwdc_investments]

Growers Direct Coffee Company, Inc. is Partnering Directly with Specialty Coffee Farmers in Response to a Growing Trend in the Specialty Coffee Industry
As trends in the wholesale market for specialty coffee rise and a more sophisticated palette becomes the norm among coffee drinkers worldwide, Growers Direct Coffee Company, Inc. (OTCBB:GWDC) a world-wide distributor and marketer of whole, green bean coffee, is well-positioned to become a strong link in the supply chain of some of the finest coffee beans in the world. In response to the historically inequitable treatment of coffee farmers, Growers Direct has partnered directly with suppliers of the highest quality coffee beans to enhance farmers’ quality of life through better pricing and giving them a vested interest in providing Growers Direct with the highest quality green bean coffee.

“Through increased training and improved farming techniques we can increase production rates together. We feel that by taking a direct partnership approach with coffee growers, interests become more aligned and the benefits are two-sided rather than one-sided,” says Paul Khakshouri, President of Growers Direct Coffee Company, Inc.

Growers Direct has formed strategic relationships in Papua New Guinea (PNG), Jamaica, Ethiopia and now Colombia. PNG coffee farms supply Arabica and Robusta green bean coffee, which comprises up to 25% of annual PNG production, and is marketed exclusively by Growers Direct. The Company is expecting a shipment of 17 containers of fair trade, organic coffee from Ethiopia in near months. Growers Direct expects this shipment to sell quickly due to the current immense popularity for coffee from this region. The Company has also had great success with their Jamaican coffee shipment from the Blue Mountain Region, selling out immediately. Growers Direct plans to maximize wholesale channels for both green bean and roasted coffee through expansion of premium green bean coffee sources in additional countries, such as Panama, Costa Rica, Nicaragua, Guatemala, Mexico, Peru and Ecuador, adding to their current distribution channels.

New Relationships Formed

Paul Khakshouri has been traveling within Colombia in recent months, to personally scout for premium specialty coffee sources from the most sought after coffee farms in this region.

“Growers Direct has partnered with two top coffee producing farms in Colombia, which produce rainforest alliance and organic coffees, and we are in talks to work with them on an exclusive basis. They are very excited to be a part of our team and we have made commitments with them for the remainder of this year’s crop. We are in the midst of securing additional relationships with farms and coffee cooperative associations from the Cauca, Huila, Quindio, Cundinamarca and Santander regions of Colombia. This plan will ensure a tremendous supply of coffee from Colombia,” Khakshouri says.

Growers Direct showcased its premium quality Colombian coffee at the Specialty Coffee Association of America’s (“SCAA”) 20th annual Conference and Exhibition held in Minneapolis, Minnesota, May 2-5, 2008. The cupping award for the finest coffee in the world was won this year by a Colombian farm.

About Growers Direct

Growers Direct Coffee Company, Inc. (OTCBB: GWDC), formerly Coffee Pacifica, Inc., is a worldwide distributor and marketer of gourmet, specialty whole green bean and roasted coffees. The Company sells its coffee beans directly to coffee retailers, commercial roasters, coffee brokers, and specialty grocery and gourmet food stores worldwide. The Company places emphasis on being a sustainable and model corporate citizen by partnering with coffee farmers in countries such as Papua New Guinea, Jamaica, Colombia, and Ethiopia, to increase wages and impart knowledge on environmentally sound farming techniques. Growers Direct also has exposure to the direct-to-consumer retail market through its wholly owned subsidiary, Uncommon Grounds, Inc., a coffee roasting and wholesale company based in Berkeley, California established in 1984, and through a Joint Venture agreement in China to supply and share in profits of a new chain of retail coffee shops. The Company was founded in 2001 and underwent significant management changes in April 2008. Growers Direct Coffee Company is headquartered in New York City. Please visit www.uncommongrounds.net to purchase and “cup” the Company’s diverse range of roasted coffee beans.

Except for the historical matters contained herein, statements in this press release contain “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect the Company’s current and future business and prospects. Actual results could differ materially, as a result of various risk factors including but not limited to: (i) competition in the markets for the Company’s coffee, (ii) the ability of the Company to execute its business plan, and (iii) other factors detailed in the Company’s public filings with the SEC. By making these forward-looking statements, the Company can give no assurances that transactions described in this press release will be successfully completed, and undertakes no obligation to update these statements for revisions or changes after the date of this press release. This release should be read in conjunction with our Annual Report on Form 10-KSB and our other filings with the SEC through the date of this release, which identifies important factors that could affect the forward-looking statements in this release. In addition, factors that could cause actual results to differ materially from those contemplated in the statements include, without limitation, overall economic conditions, and other risks associated generally with the green bean coffee business. These forward-looking statements are not guarantees of future performance.


Growers Direct Coffee Company, Inc.
Michael Khakshouri, Investor Relations, [phone]
[e-mail]
www.growersdirectcoffee.com
or
Viriathus Consulting LLC
Maria Zervas, Investor Relations, [phone]
[e-mail]
www.viriathus.com