Aqua Vie Beverages (fka AVBC)

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!NEWS! Aqua Vie Enters the Growing Multibillion Dollar Natural Foods

Market -- Market Entry Initiated By Exhibition At Natural Products Expo --

Business Editors and Food/Beverage Writers

Natural Products Expo West

Booth #1337

KETCHUM, Idaho--(BUSINESS WIRE)--March 6, 2002--Aqua Vie Beverage Corporation (OTCBB:AVBC) announced today that it has entered the growing multibillion dollar natural foods market, marked by its exhibition at the 22nd Annual Natural Products Expo West, in Anaheim, Calif., which will open its doors to visitors on Friday, March 8, through Sunday, March 10, 2002.

"This year's expo presents an excellent opportunity for Aqua Vie to introduce its product line on a broad scale to retailers and decision makers in the rapidly growing natural products industry, which is already a multibillion category. Our participation in the Expo will assist us in developing and finalizing distribution channels in this industry, in order to increase our market penetration throughout California and the West," said Thomas Gillespie, Aqua Vie president and chief executive officer.

"We are enthusiastic about the natural products market, which is a recognized bellwether in the food category and a channel that presents fewer barriers to entry for superior products that advance the state of the art, such as Aqua Vie's Hydrators(R). Aqua Vie is essentially the type of product this market is looking for, and we look forward to launching our foray into the natural foods arena," said Gillespie.

Approximately 30,000 visitors, including retail buyers, merchandisers, and domestic as well as international distributors, are expected to attend this year's Expo, which will host nearly 2,400 exhibitor booths representing virtually every natural product category. The trade show floor will feature color-schemed, category-specific pavilions, complete with presentations and tastings, and will be organized to allow visitors to zero in on specific product types to maximize their time on the busy exhibit floor. Aqua Vie's approximately 400-square-foot display and all-natural-beverage tasting center will be in Booth #1337.

NOTE: Statements contained in this news release not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. The company makes these statements based on information available to it as of the date of this news release and assumes no responsibility to update or revise such forward-looking statements. Editors and investors are cautioned that forward-looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, without limitation, demand for the company's product both domestically and abroad, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and periodic filings with the Securities and Exchange Commission.

--30--brm/se*

CONTACT: Aqua Vie Beverage Corporation

208/622-7792

www.aquavie.com

or

Jordan Richard Assoc.

Madeleine Franco, 801/463-0305

[e-mail]

or

Equitilink

Ron Garner, 877/788-1940

www.equitilinkpr.com

KEYWORD: IDAHO CALIFORNIA

INDUSTRY KEYWORD: FOODS/BEVERAGES RETAIL TRADESHOW

SOURCE: Aqua Vie Beverage Corporation

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-0- Mar/06/2002 11:03 GMT 



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