Intel Corp (INTC)

[chipguy]

When has ATI ever designed their own DSP, and where do you expect an integrated DSP to be of good use inside a general purpose MPU?

ATI has extensive experience with embedded graphic solutions in TVs , cellphones and other handhelds ( check for Imageon )

In other words ATI has the expertise and relations to know what's inside small stuff.Doing a media processor for a cellphone give you some insight after all.

This is a nonsense argument. ATI has expertise designing GPUs,
i.e. ASIC design flow chips that process *one* gloriously latency
tolerant and embarrassingly parallel workload. DSPs are more
like MPUs. Their workloads are far more varied and in many
cases control and data latency is performance critical. That is
very different from GPU design.