(nasd) CRWS $3.44 Crown Crafts Infant Products, Inc. Signs Licensing Agreement for Its Kimberly Grant Brand With C.R. Gibson, LLC
Wednesday, April 30 2008 - 7:00
$0.04 (%1.18)
COMPTON, Calif., April 30 /PRNewswire-FirstCall/ -- Crown Crafts Infant Products, Inc., a Crown Crafts, Inc. company (the "Company") (Nasdaq: CRWS), today announced it has formalized a licensing agreement for its Kimberly Grant brand with C.R. Gibson, LLC. This new arrangement will mark an expansion of the Kimberly Grant brand beyond its roots as an infant bedding and nursery decor program.
C.R. Gibson will introduce a line of products including baby books, photo albums, keepsake boxes, calendars, brag books, growth charts and gift bags featuring several of the most popular designs from Kimberly Grant. Under the license agreement, these new products may be sold through a variety of retail channels, including the gift and specialty stores channel.
"We are excited to see the Kimberly Grant brand grow outside the infant bedding category. Kimberly Grant is a brand with a design aesthetic that easily translates to a wide variety of infant products," noted Nanci Freeman, President and CEO of Crown Crafts Infant Products, Inc. "We are pleased to be partnering with C.R. Gibson, a well-respected and creative company."
About Crown Crafts, Inc.
Crown Crafts Infant Products is a Crown Crafts, Inc. company. Crown Crafts is America's largest producer of infant and toddler bedding, bibs and bath items. The Company's products include licensed and branded collections as well as exclusive private label programs for certain of its customers.
About C.R. Gibson, LLC
C.R. Gibson, LLC, based in Nashville, Tennessee, is a leading designer, marketer and distributor of memory books, stationery, journals, paper tableware, photo albums, scrapbooks and other gift items that commemorate life's celebrations. C.R. Gibson's products are available at more than 10,000 gift retailers in the United States, Canada, and the United Kingdom.
SOURCE Crown Crafts Infant Products, Inc.
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