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LOL: Yahoo pumping their numbers >>>> wonder what they did to fake this??

Yahoo Gains Advertising Share Against Google

Wednesday, April 16, 2008 05:08ET

Apr 16, 2008 (financialwire.net via COMTEX) -- April 16, 2008 (FinancialWire) New industry data showed that Yahoo (NASDAQ: YHOO) (Current Market Cap: US$37.67 Bil.) may have started gaining share in the Web search ad market against Google (NASDAQ: GOOG) (Current Market Cap: US$140.19 Bil.) even as Google's share of search audience inched up.

One study using data from search marketing firm SearchIgnite shows Yahoo outpaced Google in spending on search advertising, ad viewership and click-through rates during the first quarter. A report from research firm comScore showed Google gaining share against Yahoo in the overall Internet search market in March, but gave no insight into how Google was doing converting searchers into ad viewers.

Yahoo's first-quarter share of search spending by advertisers rose to 23% of the market, up from historic levels of 18% to 19%, SearchIgnite said.

Shares of Yahoo gained 1.3%, to $28.16 while Google dipped $1.15 to $450.51.

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