I don't necessarily know if everyday ethics in life apply 100% to posting on a message board.
Maybe they could, if every poster had to post with his real name, home address, and home and cell number.
That will never happen, so you might as well forget that.
I guess what all of this boils down to though, is as a moderator, you should familiarize yourself with the Ihub TOU, and run the board to the best of your ability.
If you have any questions you can always PM admin for clarification.
Admin seems to always lean towards the side of common courtesy and decency, but in some cases they will allow personal attacks on the officers of the company.
If you care to read a board where the CEO of the company was posting, read the RXPC board.
The CEO was posting as "firesupport".
Go back about 200 or so posts and read the board.
You'll learn a lot.
Phil
P.S. One of the mods was/is a friend of the CEO and was removing the "personal attacks" and admin was replacing them.
