No, it's not a one day shot -- it's scheduled to run a longer period as to produce demand. Also they wouldn't be working w/ News Corp if it were a one day deal. Winning Brands Launches U.S. TV Advertising on FOX <a href="http://biz.yahoo.com/iw/080213/0361423.html" target="_blank">http://biz.yahoo.com/iw/080213/0361423.html</a>