"I think management will lower Recothrom's price..."
I doubt this would happen until they get a chance to see what the real sales are. Remeber, they have to wait for :
. inventory of bThrombin to run out . any contract to expire (probably) . the next meeting of the purchasing dudes (whatever hospitals call them).
Likely they havn't had much at all of this yet (if any), just samples. If the 6 month sales figure don't start to show a solid uptake then we can wonder.