Winning Brands Corporation (WNBD)

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3rd Truckload of Winning Colours(R) Multi-Cleaner for Dynamic Paintware in 2007
Market Wire, October, 2007

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Winning Brands Corporation (PINKSHEETS: WNBD) ( www.WinningBrands.ca ) reports that its production operations are adjusting to meet truckload production and delivery quantities with the most recent re-stocking order placed by Dynamic Paintware on October 18th. Dynamic has placed its 3rd 53ft truckload order of Winning Colours® Multi-Cleaner in 2007 to prepare for year-end stock depletion and to start fresh for 2008.

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The significance for Winning Brands of the increasing rate at which this distributor's inventory moves is the apparent product acceptance by consumers who are purchasing the new environmentally oriented clean-up solution in the Paint & Decorating sector. "Each truckload represents over 18,000 consumer buying decisions," says Winning Brands National Sales Manager Lorne Kelly. "This means that tens of thousands of consumers in aggregate are bringing Winning Colours® Multi-Cleaner into their homes through Dynamic Paintware's distribution alone. Yet customer problems associated with these deliveries can be counted on one hand and all relate to understanding the label directions," adds Kelly. "This indicates that we are creating realistic expectations in advertising and following it up with the right product performance when they get their bottle -- now it's just a question of getting to the next level of consumer awareness," concludes Kelly; "Everything can be scaled-up for growth as more advertising can be put out there."