When you go to the grocery store and you look on the shelf....you see C& H sugar at 1.99 for a 5 pound bag...next to it you see Kingston sugar in the 5 pound bag....C & H dictates a higher price but happens to be on sale this week....there is no difference in either product but you swiftly grab the C & H brand...why is that? Because you have heard of the name many times in advertising...so it must be a better product...but is it? No...that is what advertising does....so "brand awareness" helps greatly to close deals....zKID is in its infantile stage and is still an undiscovered company...as progress onward the company continues to grow brand awareness along with tremendous internal growth....I am banking on zKID to eventually be a household name....are you with me brother?