"The outstanding shares will be issued based on discount to the market rate. As a result, the lower the stock price, the greater the number of shares that will be issued.. This could result in substantial dilution to the interests of other holders of common stock."
There is always a value placed on the shares whether they are being sold by insiders like Jerry, or whether they are issued to the likes of Paragon or for PR alerts.
14m shares easily becomes 500m shares while being sold and it will dilute! imo