I re-read the press release they issued about the Marathon tomorrow....Actually I was trying to read between the lines to see what they are exactly doing
First off...Gatorage is an associate sponsor the whole event so there's gonna be plenty of signage for them.
Now...with that out of the way. I did some research on Ji-Ji Sweet and Swurv Radio (I think they spelled it wrong in the PR)
Anyways....Ji-Ji Sweet is a DJ and if you go to her website she has a mix tape that was sponsored by OG Malt Liquor...photo is there and another one of her sponsors is Raw Dawg...which was created by Calvin Ross.
Another thing I found out is that Swurv Radio is the #1 Hip Hop & RB internet radio site.
Perhaps they will be broadcasting along the route. It also states that she is on 100.3 in the LA area.