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cayman_west

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cayman_west

Re: cayman_west post# 126

Thursday, 02/21/2008 10:36:57 AM

Thursday, February 21, 2008 10:36:57 AM

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Mobile Marketing via MMS



Brands are delivering promotional content such as mobile music to mobile games to drive consumer engagement. This mobile content is delivered via MMS (Multimedia Message Service). Brands are also leveraging consumer generated content.



A good example of this is Motorola ongoing campaigns at House of Blues venues where the brand allows the consumer to send their mobile photos to the LED board in real-time as well as blog their images online.
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