DC Brands International, Inc. (fka HRDN)

[SmokingUSA]

DC Brands Welcomes Paradise
via COMTEX

February 11, 2008

DENVER, CO, Feb 11, 2008 (MARKET WIRE via COMTEX News Network) --

Last week, DC Brands International, Inc. (PINKSHEETS: DCBR) announced their new Western Region Sales Manager, Jim Graney, had traveled to the "Aloha State" (Hawaii) and that he had a very successful meeting with the state's largest beverage distributor. Today, the company is proud to announce that they have signed a distribution agreement with Paradise Beverage, Inc. of Moaniani, Hawaii. The company's VP of Sales Jim Randall said, "Paradise owns the land of paradise. It is that simple. They are the best of the best and dominate all of the island's beverage distribution. They saw our new Functional Water Systems and had the same reaction everyone else does. They look at the unique packaging, open the patent pending cap, open the supplements, taste the drink and then say, 'We're in.' That's pretty much how all of these meetings are going. Paradise delivers to virtually every account that matters; from convenience and grocery stores to all hospitality and food and beverage chains. Paradise can get us into these places. So therefore, the sheer potential for volume is exciting. However, the added bonus is the transient nature of tourism in Hawaii. It will not take long for people from all corners of the globe to be exposed to this product; which is similar to our strategy in Las Vegas. We will be having those meetings this month and look forward to a positive report as well."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com and DickensEnergyCider.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

CONTACT: Keith Howard [e-mail]

SOURCE: DC Brands International, Inc.

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