If you don't mind I'll give my opinion also. I hope different opinions form various persons will make us all wiser.
The reverse merger took place about 4 months ago. In the mean time not much attention was drawn. I personally had hoped that after the Roth conference in November 2007 more had happened to the pps.
Awareness will not come by itself. They will need a gimmick, I haven't thought about a buy back. To gather attention they are holding a CC after they have presented earnings. But then comes the difficult part: keeping the attention. This will take a constant "stream" of positive press releases.
Luckily there are a lot of things they can communicate about:
products in pipeline, listing on Nasdaq, reverse split, dividend (Carl52 has written good posts on this item).
Greetings from Holland and GLTA