Your comment reminds me of a line I read in my most recent trading book...
"A successful trader sells a losing position, but an "investor" is a person who knowingly holds a losing position. When asked why he's holding the position he barks, "It's a good company. It'll come back.""
Of course I thought of ETNL, and I'm losing money with all you, but I thought that was funny! I'm just glad I don't play pinks often, and under no circumstance average down.