wbmw, at this point, "Joe Consumer" is only beginning to be relevant for even Athlon64, and is irrelevant for A64 FX or Opteron. The important mindshare people are finding out what performs better and will no longer make any assumptions about Intel's offerings, because they have to learn anew how Intel's new system fits into their own "metric". I'm quite happy with the way things are going. Paul
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