Mobiqa + Ticketmaster = well known combination but last months ticketmaster lost a lot fortunately because the largest promoter who gave him 40% (as I know but may be wrong) of turnover canceled agreement and come to partnership with one German company, that is also not bad for Neon taking into account Gavitech.
Currently, iMatrix is more promo tool for generating business leads and therefore cannot be a key product for NEOM. But as iMatrix becomes stronger as universal 2D reader for iPhone - collaboration can be more real.