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[MikeDDKing]

Electronic Game Card Signs Paddy Power for First UK Online Campaign
Tuesday January 22, 7:55 am ET


NEW YORK and LONDON, Jan. 22 /PRNewswire-FirstCall/ -- Electronic Game Card, Inc. (OTC Bulletin Board: EGMI - News), the creator of the Electronic GameCard(TM), today confirmed that Paddy Power, the largest provider of fixed- odds sports betting in Ireland, has launched a promotional offering through their retail presence utilizing the Electronic GameCard (TM). The campaign which has been branded Paddy Pockets (www.PaddyPockets.com) is focused on acquisition and brand awareness for Paddy Power's casino offering.

Graham Keating, Head of Casino and Games at Paddy Power said, "We are excited to be working with EGC and hope to develop a long and mutually rewarding co-operation."

A spokesperson for Electronic Game Card, Inc. said, "We are delighted that Paddy Power has decided to use our Electronic GameCards (TM) in a substantial promotion. Our innovative GameCards are a cost efficient and highly effective promotional device for achieving marketing campaign revenue objectives through familiarity and relevance to games that are offered in the online world."

ABOUT PADDY POWER

Paddy Power is Ireland's largest bookmaker and has a strong online presence in the Irish and UK markets. Paddy Power is a publicly listed company with a dual listing on the Irish and UK stock markets and turnover in 2006 of euro 1.8billion. It operates over 220 retail betting shops between Ireland and the UK in addition to an extensive online portfolio of services, which include; fixed odds sports betting, poker, fixed odds games, casino, bingo, financial trading, lotteries, skill gaming and auctions.

About Electronic Game Card

Electronic Game Card Inc., (OTC Bulletin Board: EGMI - News), develops, produces and markets innovative games to the lottery, gaming casino, Indian Gaming and promotional industry worldwide. The Company's lead product is the EGC GameCard, a unique credit card-sized pocket game combining proprietary technology of interactive capability with "instant win" excitement. The "Electronic GameCard(TM)" can be programmed to suit a variety of gaming and promotion applications. EGMI 's client base is across the $202 billion global market of state and national lotteries, Gaming and Casinos, Indian Gaming and the expanding sales promotion and incentive markets. EGMI develops sales and marketing relationships with agents globally and has a joint venture with a major lottery focused US listed corporation which owns approximately 8% of the EGMI common stock. For further information please visit www.electronicgamecard.com

July 2005, the Public Gaming Research Institute (PGRI) named the Electronic GameCard(TM) as a 2005 Lottery Product of the Year during its conference in Las Vegas. The PGRI award recognizes the importance of new products to the growth and continuing success of worldwide lotteries.


For further information contact:

Yvonne L. Zappulla
Managing Director
Grannus Financial Advisors, Inc.
212-681-4108
[e-mail]

Roger Holdom
Electronic Game Card, Inc.
[phone]
[e-mail]

Certain statements in this news release may constitute "forward-looking" statements within the meaning of section 21E of the Securities and Exchange Act of 1934. The Company believes that its expectations, as expressed in these statements are based on reasonable assumptions regarding the risks and uncertainties inherent in achieving those expectations. These statements are not, however, guarantees of future performance and actual results may differ materially. Risk factors are listed in the most recent Annual Report on Form 10-KSB and Quarterly Report on Form 10-QSB filed with the Securities and Exchange Commission




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Source: Electronic Game Card, Inc.