My hospital as of last Thursday pays $66/vial for Bovine thrombin. It was $17 a vial in 1999 so I guess King got as much as they could in the last few years. Those multi year contracts may slow the uptake of Recothrom as most users wouldn't even know the difference in each product. They (ZGEN) should IMO match the price cuts. Sell it at $70. My hospital would likely bite for only a $4 difference.