Advanced Micro Devices Inc (AMD)

[sgolds]

Keith, UpNDown, Doug, yes I agree that product positioning is a very important thing. I also hold to the proposition that this positioning is undermined if the company does not fulfill the promises made, documented and repeated many times.

In other words, it is fine to come up with a scheme that positions well against P4. If AMD finds that it is necessary to use published benchmarks to gain credibility then they have to stick to the standard they established, or update it as needed (i.e., for 64-bit product). Customers don't have to understand how it all works, if they read that some company is cheating on the labeling then they won't buy the product.

Even if it does perform better than a 2.8GHz Celeron. Many people will still take the Celeron if they think the labeling is truthful. It is essential that the customer continues to be told (by friends, press, etc.) that AMD's ratings are truthful.

Remember Cyrix?