The father of my closest friend has been in the funeral industry for over 3 decades. He is a VERY stubborn man. After my friend had invested in ETIM we questioned whether or not to even show his father where some of his money had gone. Simply for the fact that his father is old school. FWIW he read the article from the Funeral Business Advisor with Clynt on the cover and simply nodded - adding that this stood a very good chance of succeeding - in time. You would have to know this man for the years that I have to even think he'd take time out of his day to read this article, let alone agree with its concept.
At 37 years of age I've burried far too many friends and won't get into any details other than the fact that the two closest to me were burried in their favorite team jersey. This idea is going places. Unfortunately, people just might not think about it until they have to actually plan a funeral. Then the light will go off in their head.
midrew/joey c - what color is the sky in your world??? don't bother replying - i won't see it :)