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Alias Born 10/08/2007

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Tuesday, 11/27/2007 3:14:21 AM

Tuesday, November 27, 2007 3:14:21 AM

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Hi all, my wife loves these products and says I should check out the company. Looks like quite the day yesterday. Do you think the volume and price increase came from this news?

Davi Luxury Skincare Partners with The Peninsula Hotels to Create Exclusive Amenity Range
Monday November 26, 3:45 pm ET

MARINA DEL REY, Calif., Nov. 26 /PRNewswire-FirstCall/ -- Davi Skin, Inc. (OTC Bulletin Board: DAVN - News) today unveiled a new collection of in-room bath amenities created exclusively for the world-renowned Peninsula Hotels.

The line of hair and body products have made their debut at the newest Peninsula property, The Peninsula Tokyo, in Tokyo's Marunouchi district and have since rolled out at all Asian and US Peninsula hotels. Current Peninsula properties include Beverly Hills, Chicago, New York, Tokyo, Hong Kong, Manila, Bangkok and Beijing, home of the 2008 Olympic games, with a new hotel slated to open in Shanghai in 2009. Under a global exclusivity agreement, The Peninsula Hotels is the only hotel group in the world to feature Davi in-room amenities until 2010.

Peninsula's collaboration with California-based Davi, a division of the Davi Luxury Brand Group, joins two brands with exceptional legacies and an appreciation for tradition. With a heritage stretching back to 1866 and its flagship The Peninsula Hong Kong celebrating its 80th anniversary in 2008, The Peninsula Hotels is one of the oldest luxury hotel companies in the world. Davi is positioned by founders Carlo Mondavi and Joshua LeVine to reflect the California lifestyle and tradition fostered by the legendary Robert Mondavi winemaking family and brand: a leading force in the wine industry for 90 years.

"Our new line of Davi products will be exclusive to our hotels and, in the Peninsula tradition, unique in the world of luxury hospitality," said Peter C. Borer, Chief Operating Office, The Peninsula Hotels. "Davi products are noted for using the highest quality ingredients in the most innovative and effective way, so our new amenities will be both luxurious and beneficial. We are delighted to collaborate with Davi, a name that is not only synonymous with luxury skin care, but also is tied to one of the world's most recognized brands."

"Our collaboration with Peninsula began with the inspiration to create a line of luxurious and restorative hair and body products exquisitely packaged for their guests, capitalizing on Davi's signature Meritage complex," said LeVine. "I think we have truly created the finest in-room amenity program for what I believe to be one of the world's finest hotels."

"Just as Davi products are sold only in discriminating retailers in the U.S. and Europe," said Mondavi, "we sought out The Peninsula Hotels as a partner because as a frequent guest of the hotel, I can attest to The Peninsula's commitment to offering the ultimate in luxury and quality. Peninsula strives to bring its customers the best, just as Davi does."

Developed in conjunction with Gilchrist & Soames, Peninsula's new Davi line will include shampoo, conditioner, soap, shower gel and body lotion, all featuring the Meritage complex to rejuvenate hair and skin.

About Peninsula Hotels

A division of The Hong Kong and Shanghai Hotels, Limited, The Peninsula Hotels operates luxury hotels in key gateways of Asia and the USA: The Peninsula Hong Kong, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Bangkok, The Peninsula Beijing, The Peninsula Manila, The Peninsula Tokyo and The Peninsula Shanghai (2009). For more information, visit www.peninsula.com.

About Gilchrist & Soames

Gilchrist & Soames is a leader in providing luxurious product and service solutions that enhance guest experiences at the finest hotels and resorts around the world. Founded in London, England, Gilchrist & Soames blends the rich tradition of English formulations with updated technologies and innovative processes, thereby setting the standard within the toiletries marketplace, worldwide. For more information, visit www.gilchristsoames.com.

About Davi Skin, Inc.

Davi Skin, Inc., operating under the name Davi Luxury Brand Group, is a Marina Del Rey, Calif-based company that develops, manufactures and distributes luxury skincare, for men and women, utilizing the health benefits of fermented grape extracts. Davi was co-founded in 2004 by Joshua LeVine and Carlo Mondavi, the grandson of winemaking icon Robert Mondavi. For more information, visit www.daviskin.com.

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