For product popularity there are many tools that are available to investors that can monitor progress. One that I particularly like to monitor product progress when a product is associated with the Internet is Alexa which can get traffic details of any given web site. It's simple to understand, low site traffic means low sales revenue, that simple.
Understanding traffic comparisons, best to worse:
Sequiam.com has a traffic rank of: 1,910,650 Annesdiary.com has a traffic rank of: 2,644,237 Nragunsafe.com has a traffic rank of: 5,304,996
As depicted here, a children's web site called Anne's Diary is more popular than the BioVault 2.0.
My point is that most corporations can't think of everything when they manipulate numbers to make fluffy PR's. Keep in mind that the purpose of a PR is to provide information to attract investors so a corporation is going to make it fluffy. By measurement of web traffic to a so called "hot" selling products like the BioVault 2.0 proved to be invaluable in making an investment assessment here.
Like I said, Hide, Watch & Learn!
Sequiam really is transparent, with the right tools!