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ISBL News/Nov. 9, 2007

Ise Blu Equity Corp. R&B/Dance Diva Joyce Sims Hits Atlantic City as She Begins Production for New CD/DVD

Download this press release as an Adobe PDF document.

ORLANDO, FL, Nov 09, 2007 - Joyce Sims, R&B/ Dance Diva and President of Vessel Worldwide Music a subsidiary of Ise Blu Equity Corp. (Pinksheets: ISBL) performs at Trump Taj Mahal this Saturday, November 10, 2007 with such dance greats as TKA/K7, Stevie B, Coro, Judy Torres, Debbie Deb, Nancy Martinez, Safire, Lizette Melendez, Cover Girls and more.
I always enjoy performing in Atlantic City and working with KTU. KTU has been a huge showed me much love with all their support throughout the years. This is the first of many dates as we are organizing a touring dates for both domestic and International. My new 20th anniversary album is due for release in May 2008 and the tour is being planned around the drop of the album

Orlando, FL (Billboard Publicity Wire) November 11, 2007 -- Joyce Sims, R&B/ Dance Diva and President of Vessel Worldwide Music a subsidiary of Ise Blu Equity Corp. (Pinksheets: ISBL) performs at Trump Taj Mahal this Saturday, November 10, 2007 with such dance greats as TKA/K7, Stevie B, Coro, Judy Torres, Debbie Deb, Nancy Martinez, Safire, Lizette Melendez, Cover Girls and more. The show is presented by New York Radio Station WKTU.

Joyce Sims has begun production on her new 20th anniversary CD/DVD set. She will continue with production with her performance this weekend at the TAJ. Junior Vasquez is the first to join Ms. Sims with production on the project.

"I always enjoy performing in Atlantic City and working with KTU. KTU has been a huge showed me much love with all their support throughout the years. This is the first of many dates as we are organizing a touring dates for both domestic and International. My new 20th anniversary album is due for release in May 2008 and the tour is being planned around the drop of the album," stated Joyce Sims President of Vessel Worldwide Music. "I have been in the business for 20 years and it seems like I only yesterday that I came from Rochester, NY and performed for promoters like Sal Abbatellio of Fever Music and Vito Bruno. Now it is all about creativity and having fun. It is great performing all my classic hits such as ALL & ALL and Come In to My Life and creating new tracks and working with great producers such as Junior Vasquez and Glen Friscia. Junior has come through once again for me and we are working on remaking one of my great hits. The new project will have a little of everything, my classic hits, remakes of the classic hits and new remixes."

Rick Papaleo and Doctor Dre are organizing the Listening Party tour and discussions are ongoing for the Freestyle tour. Vessel Worldwide Music is launching a new Website by yearend and is aggressively working on signing two new Dance/Electronic Projects for release.

"As we move forward with the production of Joyce's DVD/CD project we are going to have some fun and would like to invite any fan that would like to send a greeting or congratulate Joyce for 20 years in the business, should place their video on YouTube www.youtube.com and send us the link at [e-mail] along with your contact info and we review and select video's to place on the DVD project. Any video selected will receive a signed copy of the new CD/DVD project signed from Joyce and will be entered to win Free Tickets to a future Joyce Sims live event. This is our thank you as fans and industry pro's to thank Joyce for all the enjoyment of listening to her music over the last 20 years," States Rick Papaleo consultant, ISE BLU Equity Corp.

Vessel Worldwide Music is a startup and expects to see strong revenues and profits in 2008 with the release of the Joyce Sims Projects as well as intended new release's. Also planned expansion in additional genres such as R&B and Gospel are expected in 2008 which would include distribution of new, major and established artists that are seeking a new home as artists are leaving major labels seeking the independent route.

Additional updates will be available at www.isebluequitycorp.com, www.joycesims.com and www.myspace.com/joycesims.

"Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: the statements contained in this release that are not historical are forward-looking statements that are subject to risks and uncertainties that could cause results to differ materially from those expressed in the forward-looking statements, including but not limited to certain delays and risks detailed from time to time in the company's filings with the Securities and Exchange Commission."

Contact:
Ise Blu Equity Corp.
407-641-9501
info @ isebluequitycorp.com
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