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Wednesday, 02/18/2004 10:45:28 AM

Wednesday, February 18, 2004 10:45:28 AM

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NEWS: Barter Leaders Moving to Bentley Commerce
Barter Industry Leaders are Moving their Business and Trade Exchange Members to Bentley Commerce’s VirtualBarter Online Trade Exchange Management System and Global Trade Marketplace

LOS ANGLES, CA Feb 17, 2004– Barter Exchanges nationwide are moving their members from their current trading software to Bentley Commerce’s (OTC:BB BLYC) VirtualBarter trading platform. Major trade exchanges looking for a better solution that offers them the features and functionality they need to better manage their exchange have discovered the combined flexibility, customization and superior user interface available in Bentley’s software.

Recent developments at competing software companies have also influenced exchanges to join the Bentley team of barter and trade professionals, which will further expand Bentley’s Global Trade Alliance. Alan Mink, President of AAA Barter Exchange, co-founder of DoBarter Online and International Barter Alliance USA (IBA), has left IBA to join Bentley’s Online Global Trade Alliance. Mr. Mink said, “VirtualBarter 3.0 is unquestionably the industry standard that others will try to duplicate.”

Mr. Mink joins other industry leaders, such as Marc Palud of BarterCanada, making the switch to VirtualBarter 3.0. Many other exchanges using competitive online software have also indicated that they intend to switch to VirtualBarter in the coming weeks. Exchanges seeking an online trading solution combined with exchanges switching from other software are fueling the growth of Bentley’s trade exchange network faster than its prior expectations.

Bruce Kamm, Bentley’s CEO and the developer of Bentley’s VirtualBarter software said, “VirtualBarter will revolutionize the way businesses trade their excess products and services, as the software’s online global marketplace levels the playing field for small to mid-size businesses, by enabling them to reach new markets and buyers to sell at full price instead of liquidating excess inventory and capacity at pennies on the dollar.

To assist an exchange with a quick and easy transition from their current exchange management system or trade accounting software to VirtualBarter 3.0, Bentley created data mapping and scripts to quickly import their data so exchanges can join Bentley’s online worldwide network within hours, instead of days or weeks. As an incentive to increase participation, Bentley is offering exchanges to get online at no cost, so that their members can trade over the Internet, by waving the $2,500 exchange setup fee though March 31, 2004.

In Other News:

Bentley Commerce Corp, as a principal, is negotiating the terms for a multitude of barter transactions that will provide the members of its online trade exchange network with hundreds of thousands of dollars in Caribbean resort properties and cruises. Another transaction will provide for millions of dollars of Caribbean resort condo suite rentals, while a third transaction will provide for hotel accommodations at several resort developments and hotels nationwide.

About VirtualBarter 3.0:

Virtual Barter 3.0, Internet based software, enables exchanges and their members to manage, merchandise and market their products and services in an online barter marketplace to an integrated worldwide network of trade exchanges. Among its many special features, VirtualBarter 3.0 allows each independent exchange to have their own distinct brand and content, with their own name and logo on all screen views. Members who trade through a participating exchange can buy and sell 24/7 in a branded online ecommerce global trade marketplace. Just one click will permit them to offer products and services to other trade exchange members worldwide. One click will also enable them to find products and services from trade exchange members locally or internationally, while another click will allow them to purchase it using VirtualBarter’s eCommerce enabled shopping cart.

About Bentley Commerce Corporation:

Bentley Commerce Corp. is a business-to-business, Internet e-commerce company that seeks to establish a new marketplace and distribution channel for worldwide barter and trade. Through the development of a seamlessly integrated family of online barter services, it envisions that most barter transactions can be handled in real time, with its proprietary VirtualBarter software. Bentley intends to serve as a clearinghouse for barter trades for fortune 500 trading partners, scores of existing retail barter exchanges that serve companies of all sizes, corporate barter companies that serve large multinational corporations, trade associations and their member companies, as well as media and travel agencies.

Forward-Looking Statements:

With the exception of historical information, this news release and accompanying information may include forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from those anticipated as a result of various risks. There are numerous factors that could contribute to such differences, therefore such projected events and anticipated results are not warranties or guaranties that such events will occur or that the Company will achieve such results. For more information about this corporation and risks involved in the investment of their publicly traded shares, please see the company’s website(s), and/or documents filed with the SEC, which are easily accessible in the EDGAR database system.

Contact Information:

Bentley Commerce Corporation
Bruce Kamm, 646-825-9001
bkamm@bentleycommerce.com
www.bentleycommerce.com

source:
http://search.netscape.com/ns/boomframe.jsp?query=Bentley+Comm+Corp&page=1&offset=0&resu...

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