Infotopia, Inc. Forms TrenDirect Marketing, Inc.
TrenDirect Marketing Inc. Acquires Certain Assets of Danmark Inc. and Beacon Marketing Services, Inc.
CANFIELD, Ohio, Jan. 3 /PRNewswire/ -- Infotopia, Inc. (OTC Bulletin Board: IFTA - news; ``Infotopia'' or the ``Company''), announces today that it has formed TrenDirect Marketing, Inc., (``TrenDirect Marketing'') a wholly owned subsidiary of Infotopia. TrenDirect Marketing has acquired certain assets of Danmark Inc. and Beacon Marketing Services, Inc. These assets include a 150-seat call center and a portfolio of licensed products. TrenDirect Marketing acquired the rights to purchase these assets from Vitaquest International Inc. (``Vitaquest'') under an order of the United States Bankruptcy Court, District of Maine. Current Infotopia Chief Operating Officer Jane Aggers has assumed the position of President of TrenDirect Marketing.
In connection with this acquisition, TrenDirect Marketing has also entered into a license agreement with Lehigh Drive, LLC, a subsidiary of Vitaquest. Under this agreement, Lehigh Drive has agreed to license the intellectual property rights of the Chitosol(TM) brand, a known dietary supplement, to TrenDirect Marketing. The acquisition also includes the license rights to 26 other nutritional and dietary supplements from Danmark, Inc. and Beacon Marketing Services, Inc.
``The acquired products, and the Chitosol(TM) brand, have had success in the past,'' said Infotopia President Ernest Zavoral. ``TrenDirect Marketing's formation will enable Infotopia to integrate its resources and create a full service marketing entity, providing all elements of well-planned and executed campaigns for direct response, retail and direct selling. We feel we are now strategically positioned to leverage our existing infrastructure for continued success.''
The acquired assets also include an established media-buying agency that purchased in excess of $30 million in media time last year. The addition of this agency will lower Infotopia's media buying costs by reducing its dependence upon third party agencies and is expected to provide a significant savings in Infotopia's overall operating expenses.
Zavoral also stated, ``Infotopia is exploring its options with regard to these assets including the potential spin-off of TrenDirect Marketing as a separate public entity. Infotopia anticipates making a final decision on this in the first quarter.''
ABOUT INFOTOPIA
Infotopia is a direct-to-retail marketing company that is becoming a leader in the electronic retailing arena. Its mission is to produce, market and distribute an expanding line of high quality, innovative health, dietary and nutritional, fitness and consumer products, which deliver superior value at competitive prices.
Specializing in Direct Response Television (DRTV), Infotopia uses an effective combination of electronic media, such as television, radio and the Internet to present its branded products to the consumer for purchase. These well-recognized products are marketed through infomercials, distributor alliances, retail, e-commerce and direct mail campaigns allowing customers to make an immediate, informed buying decision.
This news release includes ``forward-looking statements'' that include risk and uncertainties. The forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially due to a variety of factors, including without limitation, the Company's ability to produce and market products and/or services and other risks detailed from time-to-time in the Company's reports filed with the Securities and Exchange Commission.
