Eternal Image Inc (fka ETNLQ)

[Banks]

Bee

Apparently that line was not in all news releases. This came off ExciteMoney. No mention of those schools here.

Banks

Eternal Image Enters College & University Market Through Agreement with Collegiate Licensing Company

Thursday October 4, 11:57 AM EDT

FARMINGTON HILLS, Mich., Oct 04, 2007 (BUSINESS WIRE) -- Eternal Image, Inc. (ETIM), a public company engaged in the design, manufacturing and marketing of licensed brand image funerary products such as caskets and urns, today announced it has executed an agreement to design, manufacture and market a line of university branded funeral products across the United States. The line will include collector-quality urns, caskets, markers/memorials and vaults.

"This agreement came about because we were called by a university that wanted to expand its offerings to its alumni with a higher quality product and had learned about Eternal Image through the marketing of some of our other lines," said Clint Mytych, CEO Eternal Image. "Our subsequent discussions with Collegiate Licensing Company expanded the opportunity to other colleges and universities, and here we are with several licensing agreements that form the bedrock of what we anticipate will be a long-term relationship with institutions of higher learning."



Universities rely on alumni investment through donations and the marketing of memorabilia to help fund operations, scholarships and endowments. It is estimated that the retail market for collegiate licensed products will surpass $3 billion in 2007. Royalties from the sale of these diverse products support many university initiatives including scholarships, operations and athletic departments.

"The market for collegiate licensed products has expanded a great deal over the past ten years," said Missy Peterson, CLC's Non-Apparel Marketing Coordinator. "It has been gratifying to see the growth in product offerings and distribution channels. For many individuals, the collegiate experience is the foundation of their post-graduate life and their affinity for their university lasts a lifetime - and beyond."

EI expects the university category to grow greatly in the coming years.

"Colleges are seeking to offer graduates high-quality products and professional services, and we have the expertise they need," said Mytych. "Not only do we expect our relationship with CLC to expand, we are speaking with schools - some of them major universities - that do not currently have representation but are interested in offering similar products to their own alumni."

Building Q, a licensing and marketing firm headquartered in Medford, New Jersey, represented Eternal Image in the acquisition of the license.

About Eternal Image

Eternal Image, founded in 2002, is headquartered in Farmington Hills, MI. The company is the first and only manufacturer and marketer of licensed brand image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball(TM), Precious Moments(TM) and the Vatican Library Collection(TM), as well as pet urns featuring the American Kennel Club(TM). For more information about EI, visit www.EternalImage.net or call 1-888-6-CASKET.

SAFE HARBOR STATEMENT

Statements in this news release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may", "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential" or "continue" or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

SOURCE: Eternal Image, Inc.


CONTACT: Eternal Image, Inc.

Investor Relations Contact: Cambridge Investor Relations Tony Fazio, 781-214-9038 or Media Relations: a.s.a.p.r. Robbie Tarpley Raffish or Jenni Pastusak, 410-883-2000


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