The PR could not be written to scream NCAA, that would have shown disrespect to the other entities in Collegiate Licensing Company's portfolio.
May have been more subtle than some would have liked, but I think it was the classy way to go.
Besides that, we got a whole lot more than just the NCAA!
Now bring on the volume!!!!
Step aside son, you're blockin' the MOMO!
Disproving absence of evidence should be easy, show the evidence of.